M-O designers took the global signage system they created for Pinterest’s San Francisco office and added to the brand’s signature corner geometry with elements unique to this new location in Mexico City.

Floor 29 reflects the desert beach at sunset, where rough, earthy textures and dynamic teal, light yellow, and pops of flamingo embody the natural elements of the region’s geography. Floor 28’s green, blue, and yellow palette represents the sanctuary’s forest at dusk, alive with the fireflies’ glow.

Pinterest Mexico City - Wayfinding

In the heart of Mexico City, Pinterest’s office radiates the vibrant energy that defines the city itself. Media-Objectives’ design of its signage, placemaking, and environmental graphics infuses the playfully exploratory global brand within its physical space—where color aligns with geographical and historical imagery to connect employees and visitors to the area’s local culture.

Designed to cultivate creativity, the office boasts stunning views of the capital city from the 28th and 29th floors of its glass building, with levels connected by a feature staircase. With interiors designed by Gensler Mexico City, the eclectic environment greets users with archways, tile, and colorful interior finishes prominent in the city’s local architecture, including acrylic elements nodding to the nearby firefly sanctuary seen throughout the staircase. The lower level’s green, blue, and yellow palette represents the sanctuary’s forest at dusk, alive with the fireflies’ glow. The upper floor reflects the desert beach at sunset, where rough, earthy textures and dynamic teal, light yellow, and pops of flamingo embody the natural elements of the region’s geography.

M-O took the global signage system they designed for Pinterest’s San Francisco office and added to the brand’s signature corner geometry with elements unique to the location’s interior design. Partnering with vendor MassivArt and working in compliance with Mexico City’s specific code signage requirements, M-O created a level directory and directionals, destination and meeting room blade signs, a destination hanging sign, standard room and restroom signage, stair and bay signs, plus a custom plaque for the feature staircase.