In the heart of Mexico City, Pinterest’s office radiates the vibrant energy that defines the city itself. Media-Objectives’ design of its signage, placemaking, and environmental graphics infuses the playfully exploratory global brand within its physical space.

When stepping into the office’s conference rooms, employees and visitors are met with placemaking and environmental graphics that whisk them away on a dynamic journey of the region and its local artists.

The lounge playfully invites those coming off the elevator or down the staircase with nostalgic Mexican toys and games, a colorful custom hopscotch rug, and nursery rhyme graphics printed on wood panels.

Pinterest Mexico City - Placemaking

In the heart of Mexico City, Pinterest’s office radiates the vibrant energy that defines the city itself. Media-Objectives’ design of its signage, placemaking, and environmental graphics infuses the playfully exploratory global brand within its physical space—where color aligns with geographical and historical imagery to connect employees and visitors to the area’s local culture.

Designed to cultivate creativity, the office boasts stunning views of the capital city from the 28th and 29th floors of its glass building, with levels connected by a feature staircase. With interiors designed by Gensler Mexico City, the eclectic environment greets users with archways, tile, and colorful interior finishes prominent in the city’s local architecture.

When stepping into three of the office’s conference rooms, employees and visitors are met with placemaking and environmental graphics that whisk them away on a dynamic journey of the region and its local artists. The Fondita room, inspired by traditional restaurants, features papel picado (hanging paper cutouts), artisanal plates and artwork, cookware sourced from area markets, and tiles hand painted by local makers. Chair installations, window film, and artful acoustics pair with the feature wall to create a home-cooked, family feel. The Cempasuchil room is rooted in the marigold flower, significant in Dia de los Muertos celebrations. Acoustic paper and felt flowers glide in an organic layout as if they’re naturally sprouting around the space. Using a vibrant, saturated color palette, the Alebrije room is inspired by Mexican folk-art carvings. These symbolic, mythical creatures combine elements of multiple animals into one and act as spirit guides. Inside, colorful three-dimensional alebrijes protrude into the space, with a serpent’s tail on the ceiling. Art plaques placed throughout give credit to local artists and their work.

Setting the stage for the office’s common areas, the lounge playfully invites those coming off the elevator or down the staircase with nostalgic Mexican toys and games, a colorful custom hopscotch rug, and nursery rhyme graphics printed on wood panels. The interview room displays vividly abstract illustrations printed on acoustic material, where dimensional acrylic graphics marquee Pinterest’s mission values. Wall graphics and pegboards deck out the multipurpose room, along with printed acoustic materials and wall coverings showing a simple version of local plants, architecture, and the cityscape. Users can also spot illustrations of local landmarks, like Mayan ruins and area sculptures, contrasted with geometric flat shapes. Rounding out the common spaces, the barista station is nicknamed “pinzcal” and was inspired by a mezcal tasting trip taken by the Pinterest team. The mezcal jicaras cups showing intricate flora and fauna designs were made in partnership with MassivArt and local artists and are set around printed illustrations on the hand painted limewash wall.

As a clever addition to the overall design, axolotls are hidden around the office. An endangered species and iconic Mexican animal with ancient roots, Mexico is the only place where they exist in the wild. Since axolotls look like they’re smiling, they’ve become a friendly and welcoming symbol. Along with the signage, placemaking, and environmental graphics, they’re another distinctive connection between the region and the office, helping Pinterest’s employees and visitors immerse themselves in the beauty of Mexico City.