For LinkedIn Studios, the design team created a space that connected to the business unit's unique identity of telling transformative stories while expressing the global brand values of upward mobility, integration, self-discovery and being intentional.

The dimensional installation in the lobby consists of acrylic fins that depict the layers from one of LinkedIn Studios’ very own premiere files. Quotes from employees’ favorite filmmakers were then printed on these acrylic fins to create a moment of discovery and inspiration that rewards the viewers' curiosity.

Custom designed “In-Use” and “On-Air” signage provides a warm glow in the distance with a ribbon of type on all faces of the signage.

LinkedIn Studios

After a three-year working relationship with LinkedIn over four offices, we were approached to design environmental graphics and signage elements for their content creation studio. LinkedIn Studios is the home base for all things video and film at LinkedIn. Working within their brand guidelines, we designed around the technicalities of video production and common film motifs.

Upon entry, a large sign reads LinkedIn Studios in their brand logo. Reminiscent of old Hollywood marquee lighting, LED tubes sit in recessed letter frames and produce a soft glow through a textured acrylic covering. Beyond this entry sign, the space opens up to a dimensional installation. The common video editing software, Adobe Premiere, and the visual appearance of its editing interface is conveyed with colored linework and acrylic fins. In the software, film clips, photos, text and visual effects are layered to produce the desired result. The installation’s acrylic fins depict the layers from one of LinkedIn Studios’ very own premiere files, and project blue, teal, and pink shadows onto the wall. This color palette not only aligns with the software itself, but also that of the overall office as designed by Tim Gorter Architects. Quotes from employees’ favorite filmmakers were then printed on these acrylic fins to create a moment of discovery and inspiration that rewards the viewers' curiosity.

Further illustrating employees’ day to day activities, video sequencing graphics wrap over architectural elements. 24, 30, and 60 frames per second are typical frame rates in video production. Lines of varying thickness on walls and windows alternate between these frame rates. The narrower the line, the higher the frame rate. The intervals of these variations align with the speed of an average adult’s stride, changing the frame rate with each step the user takes. These intervals are then projected onto the floor where they number each second as users progress through the hallway.

Additional graphics populate the floor throughout the office. Frequent interviewees visit the recording studio and can look to their feet for encouragement, reading sayings such as “Ready, Set, ACTION,” or “ready to roll.” Custom illuminated signage indicating the entrance to these recording studios read “on air,” and “in use,” in reference to classic live TV studios. Text wraps around these illuminated signs and repeats these phrases, similarly to how they would repeat on physical film strips running through a projector.

As a finishing touch, all conference rooms, editing rooms, and phone rooms read names of iconic video references such as “VHS,” “Spielberg,” “Technicolor,” and “Blockbuster.” These subtle film motifs and simple linework applications offer moments of discovery as they tell the story of employees’ daily activities.