Home to LinkedIn’s Headquarters and C-Suite, 1000 Maude is a sophisticated yet energetic office. Upon entry, visitors are greeted with small scale replicas of “Inbugs” from LinkedIn offices around the world, bringing a representation of their other offices to the company headquarters.

Throughout major corridors, delicate graphics create a “word search ” of Linkedin’s words representing brand culture & values in all 26 different languages their services are available.

A framed illustration reading “Hit your Goal” references office executives’ anticipation of the next move in the visual identity of Battleship.

In open office areas, wall graphics use a subtle gradient application to represent the constant movement and evolution of the company.

LinkedIn 1000 Maude

Home to LinkedIn’s Headquarters and C-Suite, 1000 Maude is a sophisticated yet energetic office. Environmental graphics were developed to align with the company’s global reach and approach to action planning, this playful concept speaks to the executive's strategic thinking, while a minimal and elegant graphic application.

All scope adheres to an existing “board game” themed approach while incorporating LinkedIn’s new brand standards & re-freshed interior to enhance the atmosphere. Colorful installations allude to classic games and highlight the strategic thinking involved in C-Suite positions.

Upon entry, visitors are greeted with small scale replicas of “Inbugs” from LinkedIn offices around the world, bringing a representation of their other offices to the company headquarters.

Throughout major corridors, delicate graphics create a “word search ” of LinkedIn’s words representing brand culture & values in all 26 different languages their services are available. (support, celebrate, together, community, inspire, transform, collaborate) Hidden reaction icons, as seen in LinkedIn posts, are mixed in throughout. Large, pastel blue undertones introduce their updated color palette and brand geometries found in their logo.

A framed illustration reading “Hit your Goal” references office executives’ anticipation of the next move in the visual identity of Battleship. The company’s core values of “humor, integrity, collaboration, transformation, and results” are paired with quotes from famous executives in the LinkedIn version of Apples to Apples. Their wooden material and muted color palette complement the office’s architectural finishes while tying in LinkedIn’s new brand standards.

In open office areas, wall graphics use a subtle gradient application to represent the constant movement and evolution of the company. Again, taking geometries from the LinkedIn logo, their minimal appearance promotes a calm workplace and minimizes distraction.