Joe Lawton

Joe is the founding principal of Media-Objectives (M-O), an experiential design studio within Valerio Dewalt Train, focused on creating holistic, engaging, and inspiring experiences. Joe loves building personal relationships with his clients, digging deep to understand their goals and their organizations, in order to develop unique brands and experiences. Holding numerous awards from SEGD, IIDA, the AIA and Interior Design Magazine among others, Joe treats everyday as an opportunity to push the boundaries, celebrate inclusivity, and provide inspiration for his team.

When he’s not in the office, you can find Joe in the latest fitness class or biking around the city. He also likes spending time in the small, artisan community of Berea, KY, where he and his husband personally renovated a historic home and converted it into a boutique vacation rental.

Vue53 is the culmination of a multidisciplinary approach expressed through a range of mediums—architecture, interior design, brand, graphics and wayfinding—all important voices designed to speak the same visual language. I spearheaded the project and worked as the team lead….