In close collaboration with Chef Mirit Cohen and architects at Valerio Dewalt Train, Adobe had us explore new ways to optimize their existing space and create a new and diverse culinary experience for their employees.

Housed within the historic Baker & Hamilton building, the main space features custom signage composed of steel structure reminiscent of the original Baker & Hamilton rooftop sign.

Adobe’s Town Hall embraces the building’s history as a tool factory by incorporating the design concept of “Tools of the Trade” throughout the architecture, branding, and the culinary experience.

Adobe Town Hall San Francisco

Adjusting to a growing workforce in San Francisco, Adobe found itself in need of more culinary space and they wanted to provide their employees with a new experience that would match their ambitions as a company. In close collaboration with Chef Mirit Cohen and architects at Valerio Dewalt Train, we explored new ways to optimize their existing space and create a new and diverse culinary experience for Adobe employees.

Housed within the historic Baker & Hamilton building, Adobe’s new Town Hall embraces history as a tool factory by incorporating the design concept of “Tools of the Trade” throughout the architecture, branding, and the culinary experience. The main space, dubbed Landmark 193, features custom signage composed of steel structure reminiscent of the Baker & Hamilton rooftop sign. Culinary tools are also celebrated in naming each of the servery stations, specifically featuring the kettle, plancha, hearth, rotisserie, and grill. Each of these instruments are used to prepare meals for employees in new and innovative ways.

Adjacent to Landmark 193, Filter, the space’s coffee bar, was also branded as a subtle nod to a barista’s toolkit. The CNC-cut steel signage acts as a magnetic surface for menus to be updated easily over time.

Surrounding these two spaces are large-scale custom fabricated aluminum screens. The subtly shifting patterns on these screens were CNC-cut using algorithmically-generated artwork, an intriguing and contemporary take on the space’s tooling concept.

In order to streamline the guests’ dining experience, a new interactive menu system was developed for the culinary team. We worked with cafe management, chefs, developers, and architects to translate the cafe’s brand and support its functional needs into a system of interactive digital menus. By placing all of the menus’ information at guests’ fingertips at their point of decision, the entire culinary experience was transformed. The overwhelming acclaim for this menu system has led to its expansion at Adobe cafes across the globe.