NewCity

Location

Chicago, Illinois

Core Capabilities

Exhibition & Installation
Environmental Branding

The public installation within the NewCity mixed-use development honors the history and diversity of this North Side Chicago community, while paying homage to the YMCA  community center that formerly occupied the site. Media Objectives designed a colorful, three-dimensional installation constructed from the YMCA’s original bricks. The exhibit serves as a symbol of of the ethnic and economic diversity of the neighborhood’s former residents.

Each side of the installation represents a defining aspect of the former YMCA, with the front design referencing the original building’s facade and the back mosaic symbolizing the notion of “two worlds coming together,” a grounding concept behind the architecture of the original building.

Designed in 1981, the building featured a brightly colored glazed brick facade and served as a pillar of the community for over 25 years, uniting two racially and economically diverse groups of residentssome coming from the affluent Lincoln Park neighborhood and others from the nearby Cabrini-Green housing complex.

To reimagine this great sense of vibrancy and connection, the design team created an installation made of three structures, each constructed of salvaged glazed bricks from the original YMCA. The bricks, appearing in a state of reconstruction are raised above the floor within raw steel frames expressing the rise of a community.

Complementing the structure is an expansive wall treatment featuring a modern typographic pattern of statements. It verbally expresses what the YMCA meant to the community, while reflecting the contemporary design of the development. Together, the structure and wall treatment unite to create an engaging installation that symbolizes a celebration of diversity and community for years to come.

You are all to be commended for executing this under great pressure and strict deadline. The design and install of this art installation has exceeded my expectations and everyone I have spoken to has been very impressed. – Jeff Berta, Structured Development

Collaborators

Client: Structured Development
General Contractor: Creative Contracting Resources Group
Structural Engineer: The Structural Shop
Graphic Fabrication: Cushing
Photography: Matt Dula

Recognition

Archigraphia Redux, 2016
DNAinfo, August 2016
The Architects Newspaper, July 2016

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