Adobe 410 Townsend

Location

San Francisco, CA

Core Capabilities

Environmental Branding
Signage & Wayfinding

Adobe, headquartered in San Jose, California, established their presence into San Francisco in 2005 with the acquisition of digital media group Macromedia. Upon expanding to 410 Townsend, Adobe approached Media Objectives to create branded environments for the space that would reflect the company’s core values and still feel connected to it’s main San Francisco campus just two blocks away.

We infused the local San Francisco culture with the Adobe brand to create a space defined by Adobe’s guiding principle of, “Be Awesome. Be Inspiring.”

M-O worked closely with the architectural team to create bold brand integration and visual ties to the main San Francisco campus into the design. An internally lit logo and custom branded perforation within space dividers welcomes visitors. A neutral dark palette complemented the building’s classic SOMA exposed brick and heavy timber structure while finishes and graphics provide an impulsive pop of color.

Adobe’s vast library of graphic assets were curated to best complement the architecture and interiors, while custom graphics were created to emphasize specific aspects of the space.

Collaborators

Client: Adobe Systems, Inc.
Architect: Valerio Dewalt Train Associates
Fabrication: VKK Signmakers
Photography: David Wakely

Recognition

Architizer A+ Special Merit, Architecture + Branding

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