Media Objectives is an interdisciplinary design studio uniquely housed within Valerio Dewalt Train Associates, an award-winning architectural firm based in Chicago, San Francisco and Palo Alto.
We are grounded by the belief that meaningful experiences are created with great design. From the environments we inhabit to the brands and digital/printed media we encounter, design defines what we see, how we feel and what we think. More simply, it defines our connections.
With this in mind, our objective is twofold:
- Leverage design to better connect people to spaces, brands and ideas.
- Apply our craft to create fully integrated experiences across all design media.
Together, these objectives are the foundation to our studio and everything we do.
We like to call them our M-O.
M-O is a full service design studio offering our expertise across multiple forms of media, including:
- Brand Strategy
- Environmental Branding
- Exhibitions & Installations
- Signage & Wayfinding
- User Experiences
- Art Direction
- Architecture & Interiors
Our collaborative and research-based approach enables us to craft innovative, authentic and meaningful experiences that meet our client’s key goals. This process includes five steps, each with a clear purpose:
Conduct research to identify objectives, challenges, opportunities, insights and drivers to fuel creative exploration.
02) Ideate & Test
Explore testable platforms that can inform the strategic direction.
Define and develop the most fitting creative strategy.
Refine the strategy’s visual, verbal and experiential expression across all applications.
Finalize an implementation plan and deliver a successful outcome.
- Avison Young
- Cal Poly
- Chicago Park District
- Hard Rock Hotel
- Kresge Foundation
- Lincoln Properties Residential
- Lynd Company
- The Mart
- Peak Campus
- School of the Art Institute of Chicago
- Structured Development
- Textura Corporation
- University of California San Diego
- University of Chicago Laboratory Schools
- Urban Land Interests
- Village of Mount Prospect
- Walsh College
We’ve built an interdisciplinary team of curious, committed and talented creatives, formally trained in the fields of architecture, visual communication, interior design, brand strategy and industrial design. Each of us bring a unique viewpoint to a project while sharing the same objectives.